IslandsDaily
St. Eustatius Targets Canadian Travelers at Ottawa 55+ Lifestyle ShowPhoto: 721 News
TourismSt. Maarten

St. Eustatius Targets Canadian Travelers at Ottawa 55+ Lifestyle Show

Source: 721 News·1 hour ago·St. Maarten·1 min read

The St. Eustatius Tourism Development Foundation (STDF) is participating in Ottawa's premier 55+ Lifestyle Travel Show this week, aiming to introduce the island to Canada's active mature travel market. The foundation plans to highlight St. Eustatius's rich colonial history, pristine marine environments, and tranquil atmosphere as key draws for older, experience-focused travelers. Canada represents a growing source market for Caribbean tourism, and targeting the 55+ demographic is a strategic move given that segment's higher disposable income and preference for quieter, culturally rich destinations. St. Eustatius, a small Dutch Caribbean island also known as Statia, has historically relied on dive tourism and heritage tourism to attract visitors. By attending a dedicated lifestyle travel expo, the STDF is seeking to raise the island's profile among Canadian travelers who may be less familiar with Statia compared to more mainstream Caribbean destinations. The initiative reflects a broader effort by the island's tourism authorities to diversify its visitor base and increase international awareness.

Key Facts
  • The St. Eustatius Tourism Development Foundation (STDF) is attending Ottawa's 55+ Lifestyle Travel Show to promote the island to Canadian mature travelers.
  • St. Eustatius is marketing itself based on its colonial history, marine life, and quiet, off-the-beaten-path appeal.
  • The initiative targets the active 55+ demographic, a segment known for higher travel spending and interest in cultural and nature-based experiences.
Enjoyed this story? Get the daily digest free.
Digest launches early October — subscribe now to reserve your spot.
Read original articleSummary translated automatically · Source: 721 News

You are leaving IslandsDaily. The article will open on the publisher's site in its original language — your browser may offer to translate it.

More from Tourism · St. Maarten

G Adventures Founder Named Keynote Speaker for 2026 Caribbean Hospitality Forum
Tourism

G Adventures Founder Named Keynote Speaker for 2026 Caribbean Hospitality Forum

The Caribbean Hotel and Tourism Association (CHTA) has announced that Bruce Poon Tip, founder of adventure travel company G Adventures, will serve as the keynote speaker for the 2026 Caribbean Hospitality Industry Exchange Forum (CHIEF). The event is scheduled to take place in Barbados from November 16 to 18, 2026. CHIEF is designed to equip Caribbean hospitality leaders with practical strategies, peer insights, and expert knowledge to help strengthen their businesses and navigate future industry challenges. Poon Tip is a globally recognized entrepreneur known for pioneering sustainable and community-based tourism through G Adventures, making him a relevant and high-profile voice for the region's travel sector. The announcement was made from Miami, Florida, where CHTA is headquartered. The forum represents a key annual gathering for hotel and tourism professionals across the Caribbean, offering networking and professional development opportunities. The selection of Poon Tip signals a focus on innovative, sustainability-driven approaches to tourism growth in the region.

Key Facts
  • Bruce Poon Tip, founder of G Adventures, will keynote the 2026 CHIEF forum hosted by CHTA.
  • The event will be held in Barbados from November 16 to 18, 2026.
  • CHIEF aims to provide Caribbean hospitality leaders with strategies and insights to strengthen their businesses.
Source: 721 News·2 days ago
Read story Read original article Summary translated automatically · Source: 721 News
New Airport Sign Reminds Visitors: 'Our Beaches Aren't Souvenir Shops
Tourism

New Airport Sign Reminds Visitors: 'Our Beaches Aren't Souvenir Shops

The Nature Foundation Sint Maarten has installed a new environmental awareness sign in the arrivals area of Princess Juliana International Airport (PJIA) as part of its 'Keep the Reef Off the Runway' campaign. The initiative is funded by the CITES Secretariat and aims to educate incoming visitors about the illegal collection and trafficking of protected marine species, such as coral and shells, from Sint Maarten's beaches and reefs. The sign targets travelers at the point of entry, a strategic location designed to set expectations before visitors even reach the island's natural areas. The campaign reflects growing concern across the Caribbean about the removal of marine life as souvenirs, a practice that contributes to reef degradation. By engaging tourists at the airport, the Nature Foundation hopes to reduce the unknowing — and sometimes knowing — transport of protected wildlife off the island. The effort aligns with Sint Maarten's broader commitments under the Convention on International Trade in Endangered Species (CITES). No fines or enforcement measures were announced alongside the signage initiative.

Key Facts
  • The Nature Foundation Sint Maarten installed a new awareness sign in the arrivals area of Princess Juliana International Airport.
  • The sign is part of the 'Keep the Reef Off the Runway' campaign, funded by the CITES Secretariat.
  • The campaign aims to discourage visitors from removing protected marine species such as coral and shells from Sint Maarten's beaches.
Read story Read original article Summary translated automatically · Source: SXM Island Time
St. Maarten's Makayla Cooks Selected for FCCA Youth Mentorship Program
Tourism

St. Maarten's Makayla Cooks Selected for FCCA Youth Mentorship Program

Makayla Cooks, a young woman from St. Maarten, has been selected by the Florida-Caribbean Cruise Association (FCCA) to participate in its 2026 Young Women's Mentorship Initiative. The announcement was celebrated by the Minister of Tourism, Economic Affairs, Transport and Telecommunications (TEATT), Hon. Grisha Heyliger-Marten, who publicly congratulated Cooks on the achievement. The FCCA's mentorship program is designed to empower and develop young women in the Caribbean with ties to the cruise and tourism industry. Cooks' selection represents a notable recognition of St. Maarten talent on a regional stage. The program is expected to provide her with professional guidance, networking opportunities, and industry exposure at a high level. Minister Heyliger-Marten's endorsement underscores the government's support for youth development within the island's core tourism sector.

Key Facts
  • Makayla Cooks was selected by the FCCA for its 2026 Young Women's Mentorship Initiative.
  • St. Maarten's TEATT Minister Grisha Heyliger-Marten publicly congratulated Cooks on the selection.
  • The FCCA program aims to develop young women in the Caribbean cruise and tourism industry.
Read story Read original article Summary translated automatically · Source: SXM Island Time