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New Airport Sign Reminds Visitors: 'Our Beaches Aren't Souvenir ShopsPhoto: SXM Island Time
TourismSt. Maarten

New Airport Sign Reminds Visitors: 'Our Beaches Aren't Souvenir Shops

Source: SXM Island Time·2 hours ago·St. Maarten·1 min read

The Nature Foundation Sint Maarten has installed a new environmental awareness sign in the arrivals area of Princess Juliana International Airport (PJIA) as part of its 'Keep the Reef Off the Runway' campaign. The initiative is funded by the CITES Secretariat and aims to educate incoming visitors about the illegal collection and trafficking of protected marine species, such as coral and shells, from Sint Maarten's beaches and reefs. The sign targets travelers at the point of entry, a strategic location designed to set expectations before visitors even reach the island's natural areas. The campaign reflects growing concern across the Caribbean about the removal of marine life as souvenirs, a practice that contributes to reef degradation. By engaging tourists at the airport, the Nature Foundation hopes to reduce the unknowing — and sometimes knowing — transport of protected wildlife off the island. The effort aligns with Sint Maarten's broader commitments under the Convention on International Trade in Endangered Species (CITES). No fines or enforcement measures were announced alongside the signage initiative.

Key Facts
  • The Nature Foundation Sint Maarten installed a new awareness sign in the arrivals area of Princess Juliana International Airport.
  • The sign is part of the 'Keep the Reef Off the Runway' campaign, funded by the CITES Secretariat.
  • The campaign aims to discourage visitors from removing protected marine species such as coral and shells from Sint Maarten's beaches.
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