Bonaire Boosts Tourism Ties in Toronto Ahead of WestJet's Winter Return

Tourism Corporation Bonaire (TCB) and Sorobon Luxury Beach Resort conducted a joint sales mission in Toronto from August 11 to 14, 2026, aimed at strengthening Bonaire's presence in the Canadian travel market. The mission was timed strategically ahead of WestJet's anticipated return to Bonaire for the upcoming winter season. By engaging directly with Canadian travel agents, tour operators, and industry partners, TCB sought to generate bookings and raise awareness of Bonaire as a winter sun destination. Canada represents a key source market for Bonaire's tourism industry, and WestJet's seasonal service provides a critical direct air link between the two. The partnership with Sorobon Luxury Beach Resort signals a collaborative approach between the island's tourism board and private hospitality sector. This type of trade mission is a common tactic used by Caribbean tourism bodies to secure airlift commitments and stimulate advance travel sales. The effort reflects Bonaire's broader strategy to diversify its visitor base beyond its traditional European and American markets.