Bonaire Tourism Board Honors Community Members as 'Bonaire Friends

Tourism Corporation Bonaire (TCB) and fuel company Curoil are co-organizing the third Taste of Bonaire event of the year, scheduled for Saturday, August 8th. The event is part of a recurring series that celebrates local food, culture, and community on the island. Taste of Bonaire serves as a platform for local vendors, chefs, and cultural performers to showcase what the island has to offer. The collaboration between TCB and Curoil highlights a partnership between the island's tourism authority and a major local business sponsor. As a summer edition, the event is likely timed to coincide with peak visitor season, offering both residents and tourists an authentic taste of Bonaire's culinary and cultural identity. The event underscores TCB's broader strategy of using experiential programming to promote the island as a destination beyond its well-known diving and nature attractions.

Tourism Corporation Bonaire (TCB) is celebrating its 35th anniversary in 2026, marking over three decades of work to develop and promote tourism on the island. Founded in 1991, TCB has served as the primary organization responsible for connecting Bonaire with travelers and tourism markets around the world. The milestone reflects the organization's long-standing commitment to sustainable tourism development, a principle that has become central to Bonaire's identity as a destination. Bonaire is widely recognized for its pristine coral reefs and nature-based tourism, and TCB has played a key role in shaping and protecting that reputation. The anniversary highlights not only the organization's longevity but also its ongoing role in driving the island's economy through responsible visitor growth. As Bonaire continues to balance tourism with environmental conservation, TCB's 35-year track record positions it as a cornerstone institution in the island's future planning.

Tourism Corporation Bonaire (TCB) recognized eight visitors as official Bonaire Ambassadors during the month of June. The honors were presented across three tiers: bronze, gold, and platinum, reflecting varying levels of loyalty and engagement with the island. The Bonaire Ambassador program is an initiative by TCB designed to recognize and reward repeat visitors who demonstrate a strong connection to the island. By designating frequent visitors as ambassadors, TCB aims to foster long-term tourist relationships and encourage word-of-mouth promotion of Bonaire as a destination. The program underscores Bonaire's broader tourism strategy of building a dedicated base of returning visitors rather than relying solely on first-time travelers. Recognizing ambassadors monthly helps keep engagement with loyal tourists consistent throughout the year.