Timeshare Industry Generates $750M Annually, Drives Loyal Tourism in Aruba

The Aruba Tourism Authority (A.T.A.) hosted more than 25 local press members on the morning of Press Day 2026 in Oranjestad, marking the occasion with a special gathering focused on appreciation and open dialogue. The event was framed around strengthening the relationship between A.T.A. and local media, with an emphasis on information sharing and collaboration. Press Day serves as an annual recognition of the role journalists and media outlets play in informing the public. By inviting local reporters and media representatives directly, A.T.A. signaled its commitment to transparency and ongoing communication with the press. The gathering reflects a broader effort by the tourism authority to maintain strong ties with local stakeholders, including those who shape public perception of Aruba's tourism industry. The event underscores the importance A.T.A. places on local media as partners in promoting and reporting on the island's tourism landscape.

Aruba's beloved Fofoti tree, one of the island's most recognizable natural symbols, is at the center of growing calls for stronger environmental protection. The Fofoti tree located at Eagle Beach is among the most visited natural landmarks on the island, attracting both tourists and locals alike. Concerns have been raised that the current level of protection for this iconic tree is insufficient given the volume of foot traffic and attention it receives. Advocates are urging authorities and stakeholders to place greater emphasis on safeguarding the tree and its surrounding environment. The Fofoti is deeply tied to Aruba's identity and frequently appears in tourism imagery, making its preservation a matter of both cultural and economic significance. Without increased protective measures, the tree and others like it risk being damaged by overcrowding and neglect. The article signals a broader conversation on the island about balancing tourism access with the long-term conservation of natural landmarks.

Caya House is a new restaurant on Aruba offering a dining experience inspired by the island's culinary heritage, the Caribbean, and Latin America. The establishment is housed inside a carefully restored traditional Aruban cunucu house, a style of rural architecture historically characteristic of the island. Guests dine surrounded by lush tropical plants, giving the restaurant the atmosphere of an outdoor garden setting. The concept blends local and regional flavors in an environment that celebrates Aruban culture and history. The restaurant represents a growing trend on the island of combining heritage preservation with the tourism and hospitality sector. For visitors and locals alike, Caya House offers an immersive, culturally rooted alternative to conventional dining options. Its location within a restored historic structure adds an additional layer of authenticity to the overall experience.