Toyota Aruba Introduces Its First 100% Electric Vehicle: The Hilux BEV

Tropische Bottelmaatschappij van Aruba N.V. (Tropical) and Brouwerij Nacional Balashi N.V. have jointly introduced a new official merchandise program for their Balashi and Chill brands in Aruba, announced on July 17, 2026, in Oranjestad. The program marks a formal expansion of both brands beyond their beverage offerings into branded merchandise. Balashi is Aruba's flagship locally brewed beer and one of the island's most recognized consumer brands, while Chill is a related product under the same corporate umbrella. The launch signals a strategic move to deepen brand loyalty and visibility among both residents and tourists. Official merchandise programs of this kind are increasingly common among Caribbean beverage companies looking to capitalize on strong local brand identity and tourist market demand.

Fat Tuesday in Aruba is running a weekly Sunday promotion offering wings and tacos for just $1 each. The restaurant is inviting the Aruba community to make it a regular Sunday outing, whether with family, friends, or a partner. The deal appears designed to drive consistent weekly foot traffic by positioning Fat Tuesday as an affordable and social dining destination. The promotion targets locals looking for budget-friendly weekend dining options. No end date for the promotion was mentioned in the announcement. Fat Tuesday is a well-known casual dining and bar brand with a presence across the Caribbean.

Eden Garden, one of Aruba's well-regarded coffee shops located in Piedra Plat, has announced extended hours on Fridays and Saturdays, staying open until 8:00 in the evening. The establishment offers a broad menu that includes coffee, breakfast, lunch, and beverages, making it a versatile dining destination throughout the day. The extended weekend hours give both locals and visitors more flexibility to enjoy the venue into the evening. Piedra Plat is a residential area in Aruba, and establishments there serve a community-oriented clientele. The announcement reflects the cafe's effort to expand its customer base and increase foot traffic during prime weekend hours. For food and coffee enthusiasts on the island, this development adds a quality option for Friday and Saturday evening outings.